HOFFMAN ESTATES, Ill.—American Colloid Company is transforming its premium line of pet specialty cat litter, Premium Choice, into a brand name. The new positioning will allow for the introduction of its new flagship cat litter product name, Carefree Kitty. Premium Choice is re-launching with a refreshed logo, new packaging and a new consumer Carefree Kitty website.
A line of new, easy-to-use packaging styles will be introduced into market later this year. "The first thing that came to mind when wanting to make a change to our current cat litter packaging was the reality that our consumers are expressing a need for convenient, easy-to-manage packaging. Given that cat litter in a staple in every cat owner's home and there is a constant need for replenishing, we also want to deliver packaging that is earth-friendly," says Melissa Martínez, pet products marketing manager at American Colloid. In addition, the Premium Choice logo and the new packaging styles will come with a new look that is fun and energetic.
The change rose from a desire to strengthen the brand's direct communication with its loyal consumers and increase it's already well-known marketability. The launch of a new consumer website will be the beginning of a series of outreach initiatives to provide a greater level of service and gratitude to its loyal consumer base. The launch of the new site will align with the in-market launch of the new packaging line.
|
|
|
|---|
|
|
|
|---|
Thursday, March 3, 2011
Wednesday, March 2, 2011
Novo gênero e novas espécies de raias de água doce
A morfologia e as relações filogenéticas de um novo gênero e duas novas espécies de arraias neotropicais de água doce, família Potamotrygonidae, são investigados e descritos em detalhes. O novo gênero, Heliotrygon n. gen., e as duas novas espécies, Heliotrygon gomesi n. sp. (Espécie-tipo) e Heliotrygon rosai n. sp., são comparados a todos os gêneros e espécies de potamotrigonídeos, com base na revisão em curso. Algumas das características derivadas de suas proporções em Heliotrygon incluem o formato do disco, subdivisão extrema do canal suborbital e cintura pélvica triangular, extremamente reduzida no aguilhão caudal. Estas novas espécies podem ser distinguidas pelo padrão de coloração: Heliotrygon gomesi apresenta coloração cinza ou marrom dorsalmente, sem padrões distintos.Heliotrygon rosai é caracterizada por numerosas inscrições vermiculado branco a branco-amarelado ao longo de um marrom claro, ou coloração de fundo cinza. Caracteres adicionais proporcional que pode ainda distinguir duas espécies também são discutidos. As descrições morfológicas são fornecidos para dentículos dérmicos, canais ventrais da linha lateral, o esqueleto e o crânio, hióide e músculos da mandíbula de Heliotrygon, que corroboram claramente como o grupo irmão de Paratrygon. Ambos os gêneros apresentam números recursos provenientes dos canais ventrais da linha lateral, neurocrânio cintura escapular, base peitoral, morfologia do clásper e padrões específicos da mandíbula. Potamotrygon e Plesiotrygon são demonstrados para compartilhar caracteres derivados de seus canais ventrais da linha lateral, além da presença de cartilagens angular. Nosso filogenia morfológica é corroborada por uma análise filogenética molecular do gene Citocromo B baseada em quatro seqüências (637 pares de bases de comprimento), que representam dois grupos distintos de Heliotrygon gomesi. Uma análise de parcimônia produziu uma única árvore mais parcimoniosa revelando Heliotrygon e Paratrygon como espécie irmã, que juntos formam o grupo irmão de um clado incluindo Plesiotrygon e as espécies de Potamotrygon. Estas raias incomuns destacam a diversidade de Potamotrygonidae, tanto em termos de composição de espécies, padrões morfológicos e padrões moleculares, que ainda é pouco conhecida.
Gênero. Heliotrygon
Espécie-tipo. Heliotrygon gomesi n. sp.
Etimologia. Do grego Helios, que significa "sol ", em referência a seu distinto disco peitoral e do grego Trygon, que significa arraia.
Heliotrygon gomesi n. sp.
Distribuição geográfica. Distribuído na bacia do Rio Amazonas, atingindo a parte baixa dos principais afluentes. Sua distribuição é muito semelhante a de Plesiotrygon iwamae (Rosa et al, 1987;. Carvalho et al, 2003).
Etimologia. Esta nova espécie homenageia Ulisses L. Gomes, um pioneiro no estudo da morfologia e sistemática de elasmobrânquios no Brasil, e um estimado colega e colaborador do primeiro autor.
Esquema de Heliotrygon gomesi
Nome comum sugerido. Raia redonda Gomes (também referido como raia "China" no comércio aquaristico).
Heliotrygon rosai n. sp.
Distribuição geográfica. Heliotrygon rosai é conhecida da alta, média e baixa bacia do Rio Amazonas e, provavelmente,no curso inferior dos seus principais afluentes. Tal como acontece com H. gomesi, sua distribuição é semelhante à de Plesiotrygon iwamae (Rosa et al, 1987;. Carvalho et al, 2003).
Etimologia. Esta nova espécie é em homenagem a Ricardo S. Rosa, cujo excelente revisão de potamotrigonídeos (Rosa, 1985a) representa um marco em nossa compreensão da taxonomia e diversidade desta família.
Etimologia. Esta nova espécie é em homenagem a Ricardo S. Rosa, cujo excelente revisão de potamotrigonídeos (Rosa, 1985a) representa um marco em nossa compreensão da taxonomia e diversidade desta família.
Esquema de Heliotrygon gomesi
Nome comum sugerido. Raia redonda Rosa (também conhecida por Raia "Coly" no comércio aquarístico).
Relações filogenéticas entre as raias de água doce utilizando o gene Citocromo B
Paratrygon aiereba
Heliotrygon gomesi
Potamotrygon leopoldi
Plesiotrygon iwamae
Para saber mais:
De Carvalho, M.R.; Lovejoy, N.R. 2011: Morphology and phylogenetic relationships of a remarkable new genus and two new species of Neotropical freshwater stingrays from the Amazon basin (Chondrichthyes: Potamotrygonidae). Zootaxa, 2776: 13–48.
Adaptado e traduzido por Ricardo Britzke © Copyright 2011 ©
Razas portuguesas
Pues hoy os voy a hablar sobre razas caninas de Portugal. En españa, a pesar de la cercania estas razas son muy poco conocidas y apreciadas, incluso siendo unos canes muy originales y utiles que tienen un origen muy unido a la caza, pues la canicultura empezo en Portugal cuando los cazadores buscaron mejorar la calidad de sus perros.
Las relaciones entre ambos paises en estos temas siempre han sido algo "raras" y han estado llenas de equivocaciones y desacuerdos.
Las razas autoctonas de portugal son:
Cão da Serra de Aires
Cão de Agua Portugues
Cão de Fila de São Miguel
Cão de Castro Laboreiro
Rafeiro do Alentejo
Podengo portugues
Perdigueiro Portugues
Cão de Agua Portugues
Estas son las razas aceptadas por la F.C.I. , tambien existen otras dos razas que son el Barbado da Terceira y el Cão de Gado Transmontano. Con el tiempo pondremos las descripciones de estas razas.
Las relaciones entre ambos paises en estos temas siempre han sido algo "raras" y han estado llenas de equivocaciones y desacuerdos.
Las razas autoctonas de portugal son:
Cão da Serra de Aires
Cão de Agua Portugues
Cão de Fila de São Miguel
Cão de Castro Laboreiro
Rafeiro do Alentejo
Podengo portugues
Perdigueiro Portugues
Cão de Agua Portugues
Estas son las razas aceptadas por la F.C.I. , tambien existen otras dos razas que son el Barbado da Terceira y el Cão de Gado Transmontano. Con el tiempo pondremos las descripciones de estas razas.
WESTMINSTER DOG SHOW NYC 2011
Para quem não sabe o que é a "Westminster Dog Show" é um evento para cães, uma exposição conhecida internacionalmente pela beleza dos cães de seus expositores , e pela quantidade de cães inscritos, é uma evento de suma importância, ocorreu em 2 dias, 14 e 15 de fevereiro deste ano, na Madison Square Garden Center em New York City.
Os Cães são hospedados junto com seus handlers em um hotel reservados apenas para o evento.
É um luxo só! É um sonho! Nem que seja para assistir ...rsrsrs
42 Facts about Cat
- A cat has 230 bones, human only has 206 bones
- A domestic cat’s sense of smell is 14 times stronger than a human,
- A cat's hearing is more sensitive than human. A cat's hearing range is 45 to 64,000 Hz, compared to 64-23,000 Hz in human.
- A cat can do about 100 different vocalizations; while a dog only has 10 vocalizations.
- A cat sees six times better in the low light than human.
- A cat’s pulse is about 130-240 beats per minute.
- The normal cat’s temperature is between 38-39 degrees Celsius.
- The cat’s eyes are the largest among any mammal.
- The cat's front paw has 5 toes and the back paws have 4.
- An adult cat has 30 teeth; 12 incisors, 10 premolars, 4 canines, and 4 molars.
- A cat has about 60,000 hairs per square inch on its back and about 120,000 per square inch on its underside.
- A cat walks with its toes.
- The cat’s tail is used to maintain balance, and a cat with no tail would have a hard time landing on its feet because the tail acts as a counter balance against which the cat can pivot in mid air.
- An indoor-only cat has a longer lifespan than an outdoor-only cat. An indoor-only can live 16 years, while an outdoor-only is about 3-5 years.
- A cat often eats grass to aid in digestion and to get rid of fur in the stomach.
- A cat sleeps for 16 hours per day on average.
- Purring doesn’t always indicate that a cat is happy, but also indicate a cat is distressed or in pain.
- A cat don’t have true collarbone. Because of this, a cat’s frontal limbs can fold straight inward, allowing a cat to fit through any space large enough for its head to get into.
- The speed of a domestic cat can reach 30 mph.
- A cat’s gestation is approximately 9 weeks or between 61-70 days from conception to delivery
- A cat has 30 vertebrae, more than a human which only has 25 vertebrae.
- A cat jumps 5 times their height.
- When your cat rubs against you, the cat is marking you with its scent.
- The cat’s footpads use to absorb the shocks of landing when a cat jumps.
- The domestic cat is the only species that can walk while holding its tail vertically.
- A cat lover called ailurophile, the opposite is ailurophobe, a cat hater.
- A cat purr at roughly the same velocity of idling diesel engine, around 26 cycles per second.
- A cat uses their underside tongue for lapping liquid.
- A cat’s urine glows under a black light.
- A cat takes 20-40 breaths per minute.
- Due to the faulty of sweet receptor gene, a cat can’t taste sweet.
- Most cats don’t have eyelashes.
- A white cat with blue eye is often prone to deafness.
- A cat cannot see directly beneath its nose.
- Cow’s milk can give some cat diarrhea.
- A cat can get tapeworms from eating mice.
- “Tom” is a call for a male cat; “queen” is for a female cat.
- Kindle is a call for a group of kittens, while a group of cats called a clowder.
- There are about 100 distinct breeds of domestic cat today.
- The cat flap was invented by Sir Isaac Newton.
- Abraham Lincoln is cat lover. While he lived in the White House, he had four cats.
- Napoleon was afraid of cats.

Tuesday, March 1, 2011
Embarazo psicologico
Hoy toca hablar del embarazo psicologico.
Suele ocurrir cuando las perras no han sido apareadas, puede presentarse despues del primer celo o si este no sigue su curso natural puede ocurrir despues del celo.Este estado es debido a un trasntorno de los ovarios, junto con el ciclo reproductor de la perra.
Normalmente despues de la ovulacion, aparece en el ovario un cuerpo amarillo , cuya funcion significa que asegura el mantenimiento de la gestación.
Se puede observar que la perra tiene un embarazo psicologico cuando:
- desarrolla las mamas
- tiene el vientre abultado
- produce leche
- cambios de conducta
Una perra con estos sintomas se muestra con mas apetito, busca cobijo para sus cachorros, busca lugares donde estar tranquila y sin que nadie le moleste.
Puede ocurrir tambien que la perra adopte algun objeto; zapatilla, camisa, juguete... y piense que es su cachorro y lo cuide como tal.
No debemos intervenir en este proceso, ya que seria peor para la perra, debemos dejarla tranquila y "seguirle la corriente". Tambien evitaremos en lo mas posible situaciones de nerviosismo, para asi evitar que no desarrolle agresividad. Los sintomas varian en intensidad, provocando cambios en el comportamiento.
Hay casos en los que la produccion de leche es excesiva y debemos de acudir a un veterinario para que nos diga que medicina darle, ya que le puede ocasionar una mastitis. Estos embarazos suelen repetirse pero no se arreglan con criar y ya!
Demasiados embarazos de estas caracteristiscas pueden ser muy negativos para nuestra perra.
Puede ocurrir:
- Infeccion intrauterina (infeccion del utero), suele ocurrir en perras ya adultas, si se observa a tiempo, no corre riesgo ninguno..si no esta tratado a tiempo la perra se va debilitando, su barriga aumenta, si ocurre esto es necesario la intervencion quirurgica, para salvar la vida del animal.
Un embarazo psicologico no debe ser descuidado, ni pensar que la perra " esta loca", deben estar pendientes del animal.
Suele ocurrir cuando las perras no han sido apareadas, puede presentarse despues del primer celo o si este no sigue su curso natural puede ocurrir despues del celo.Este estado es debido a un trasntorno de los ovarios, junto con el ciclo reproductor de la perra.Normalmente despues de la ovulacion, aparece en el ovario un cuerpo amarillo , cuya funcion significa que asegura el mantenimiento de la gestación.
Se puede observar que la perra tiene un embarazo psicologico cuando:
- desarrolla las mamas
- tiene el vientre abultado
- produce leche
- cambios de conducta
Una perra con estos sintomas se muestra con mas apetito, busca cobijo para sus cachorros, busca lugares donde estar tranquila y sin que nadie le moleste.
Puede ocurrir tambien que la perra adopte algun objeto; zapatilla, camisa, juguete... y piense que es su cachorro y lo cuide como tal.
No debemos intervenir en este proceso, ya que seria peor para la perra, debemos dejarla tranquila y "seguirle la corriente". Tambien evitaremos en lo mas posible situaciones de nerviosismo, para asi evitar que no desarrolle agresividad. Los sintomas varian en intensidad, provocando cambios en el comportamiento.
Hay casos en los que la produccion de leche es excesiva y debemos de acudir a un veterinario para que nos diga que medicina darle, ya que le puede ocasionar una mastitis. Estos embarazos suelen repetirse pero no se arreglan con criar y ya!
Demasiados embarazos de estas caracteristiscas pueden ser muy negativos para nuestra perra.
Puede ocurrir:
- Infeccion intrauterina (infeccion del utero), suele ocurrir en perras ya adultas, si se observa a tiempo, no corre riesgo ninguno..si no esta tratado a tiempo la perra se va debilitando, su barriga aumenta, si ocurre esto es necesario la intervencion quirurgica, para salvar la vida del animal.
Un embarazo psicologico no debe ser descuidado, ni pensar que la perra " esta loca", deben estar pendientes del animal.
AKC Names Top Dog Breeds
For the 20th consecutive year, the Labrador Retriever is the most popular dog breed in America, according to American Kennel Club's recently announced 2010 registration statistics.
German shepherds and Yorkshire terriers rounded off the top three as they did last year, coming in second and third on the top-10 list, respectively.
Although the results may seem somewhat predictable, AKC's listing did reveal some shake-ups in the line-up. The Beagle and the Golden Retriever traded places, with the beagle beating out the retriever for 4th place. And, the Bulldog, which has been steadily rising up in rank in recent years, stole 6th place from the Boxer, which dropped to 7th. This is the Bulldog's highest ranking in quite some time.
"Not since the early 20th century has the Bulldog enjoyed such sustained popularity," said AKC Spokesperson Lisa Peterson. at number 6."
Moving Up the Ranks
While the stars of the canine world duked it out to fill the top ten slots, 2010's statistics revealed a number of other noteworthy trends, with some breeds racing up the ranking of 167 breeds. Popular breeds with the biggest increase in rankings over the past year include the Wirehaired Pointing Griffon (108th to 93rd), the Greater Swiss Mountain Dog (101st to 88th) and the Smooth Fox Terrier (123rd to 110th).
The French Bulldog holds the distinction of having made the most significant jump up the list in the past decade, soaring 50 places from 71st to 21st. Other breeds with the most notable increases in rankings over the last decade include the Havanese (86th to 31st) and the Cavalier King Charles Spaniel (54th to 23rd).
In the past decade, smaller dogs have been consistently represented in the top 10 by the Yorkshire terrier, which has moved up from 7th to 3rd. Other small breeds, however, are coming up the ranks recents, with the Cavalier King Charles Spaniel having jumped from 54th to 23rd and the Havanese, from 86th to 31st.
A sharp rise in the popularity of Great Danes, Mastiffs, Newfoundlands and Bermese Mountain dogs in the past 10 years point to a trend toward larger breeds.
Three new breeds entered the registry in 2010, and the AKC reports that the larger the breed, the higher they appeared in the rankings-again, suggesting a larger-breed trend. The Leonberger, the largest of the new breeds, was ranked 33rd; the Cane Corso ranked 51st; and the smallest of three, the Icelandic Sheepdog, ranked 82nd.
The AKC added three new breeds this year that will be counted as part of the 2011 registry statistics--the Norwegian Lundehund, the Xoloitzcuintli and the Entlebucher Mountain Dog. The list now includes 170 breeds.
2010 Most Popular Dogs in the U.S.
Labrador Retriever
German Shepherd Dog
Yorkshire Terrier
Beagle
Golden Retriever
Bulldog
Boxer
Dachshund
Poodle
Shih Tzu
German shepherds and Yorkshire terriers rounded off the top three as they did last year, coming in second and third on the top-10 list, respectively.
Although the results may seem somewhat predictable, AKC's listing did reveal some shake-ups in the line-up. The Beagle and the Golden Retriever traded places, with the beagle beating out the retriever for 4th place. And, the Bulldog, which has been steadily rising up in rank in recent years, stole 6th place from the Boxer, which dropped to 7th. This is the Bulldog's highest ranking in quite some time.
"Not since the early 20th century has the Bulldog enjoyed such sustained popularity," said AKC Spokesperson Lisa Peterson. at number 6."
Moving Up the Ranks
While the stars of the canine world duked it out to fill the top ten slots, 2010's statistics revealed a number of other noteworthy trends, with some breeds racing up the ranking of 167 breeds. Popular breeds with the biggest increase in rankings over the past year include the Wirehaired Pointing Griffon (108th to 93rd), the Greater Swiss Mountain Dog (101st to 88th) and the Smooth Fox Terrier (123rd to 110th).
The French Bulldog holds the distinction of having made the most significant jump up the list in the past decade, soaring 50 places from 71st to 21st. Other breeds with the most notable increases in rankings over the last decade include the Havanese (86th to 31st) and the Cavalier King Charles Spaniel (54th to 23rd).
In the past decade, smaller dogs have been consistently represented in the top 10 by the Yorkshire terrier, which has moved up from 7th to 3rd. Other small breeds, however, are coming up the ranks recents, with the Cavalier King Charles Spaniel having jumped from 54th to 23rd and the Havanese, from 86th to 31st.
A sharp rise in the popularity of Great Danes, Mastiffs, Newfoundlands and Bermese Mountain dogs in the past 10 years point to a trend toward larger breeds.
Three new breeds entered the registry in 2010, and the AKC reports that the larger the breed, the higher they appeared in the rankings-again, suggesting a larger-breed trend. The Leonberger, the largest of the new breeds, was ranked 33rd; the Cane Corso ranked 51st; and the smallest of three, the Icelandic Sheepdog, ranked 82nd.
The AKC added three new breeds this year that will be counted as part of the 2011 registry statistics--the Norwegian Lundehund, the Xoloitzcuintli and the Entlebucher Mountain Dog. The list now includes 170 breeds.
2010 Most Popular Dogs in the U.S.
Labrador Retriever
German Shepherd Dog
Yorkshire Terrier
Beagle
Golden Retriever
Bulldog
Boxer
Dachshund
Poodle
Shih Tzu
Subscribe to:
Posts (Atom)
|
|
|
|---|
















